CONNECTED CARE

Summit Health

MOTION DESIGN, ANIMATION

When Summit Medical Group and CityMD merged they asked Elmwood to create their new brand identity. The task was to seamlessly speak to existing patients and new users alike. In an industry overwhelmed with complexity and confusion, the rebrand focused on the ideas of simplifying care and of human connection. I worked alongside Elmwood to develop the motion language for the brand that was used across numerous launch materials. Ultimately we created motion principles, and guidelines alongside a motion toolkit.

Created in collaboration with the team at Elmwood NY.

STEVE HASLIP

contact [at] stevehaslip.com
703.623.8383