FIND YOUR FLAVOR

Bite

ART DIRECTION, BRAND DESIGN,
MOTION DESIGN

Bite is an always-on food brand created by FOX Entertainment and Studio Ramsay Global. The brand aims to make cooking accessible for all types of cooks, no matter their skillset or tastes. By combining Gordon’s no-holds-barred attitude with a bold, human aesthetic, Bite aims to become the platform for up-and-coming food personalities, ready to share their love of food with the world.

There is no single logo, recipe, or cook, Bite is an ever changing culinary resource ready to meet you wherever you are on your food journey. The logo can be tailored to different types of cuisine, personalities, and video content by using customized tittles or “garnishes”' above the “i”. We explored a huge number of food based garnishes but ultimately created a set of CG garnishes that could be used at almost any scale. The logo device can be integrated into AV content in any kitchen set, and expanded upon as more content creators take to the platform. 

 

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FIND YOUR FLAVOR
The brand is lead by the core idea of “Find Your Flavor” which acts as a rallying cry to home cooks the world over. Bite shuns the perfection of haute cuisine and instead welcomes the imperfections of cooking at home. This is embodied in the identity through raw ingredient shapes, rough food textures, and overlapping elements in layouts. The color palette references the vibrant hues found in cuisine from around the world. 

 
We taste with our eyes (as well as our mouth and nose) and the spicy palette helps create bold, energetic communications that contrast food photography and footage.

Our typography feels simple, bold, and approachable to all types of users. It also has a rawness, much like ingredients, ready to be transformed into a dish.

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Created with Interbrand NY. Team including: Chris Campbell, Daniel Irizarry, Tut Pinto, Damini Agrawal, Jesse Ragan, Louise Brito, Daniella Giavina-Bianchi, Alexa Ebner, Lindsey Maino, Penelope Davis, Katherine Pissaro-Grant, Miguel Rivera, Robert Rosenberg

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